| Synergy – Reach Out To A Wider Target Audience |
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The two skin care
brands DAKE represents together create a synergy that enables your salon to
reach a wider target audience. Why? |
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GATINEAU
Has an extensive range of
high-tech award-winning products that
ensures customer loyalty throughout the years.
Retail prices match those of other high-end skin care ranges but do not
fall too heavy on your clients’ pocket.
GATINEAU
is on a consistent cycle of new and innovative products and being “there first”
in the market. Your salon will be able to
offer high-tech products that DO WORK.
Melatogenine and
Defi-Lift are just to mention a few
skin-care plans winning a number of international awards innovation and results. |
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EVE TAYLOR
All products and services are
well priced to reach the maximum
possible of patrons. The range of facial options with the professional products
is enormous - but does not exhaust your
pocket.
EVE TAYLOR OBE is the original creator of many recipes found in some
of today’s leading professional product ranges such as the additives that they
manufacture worldwide for Dermalogica
amongst others.
EVE TAYLOR OBE is also the original
creator of her own "system of analysis"
in the 1980's which was originally adopted by IDI in the USA to create what is now known to many as
FACE MAPPING. |
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Philosophy – Helping You Develop Your Business |
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DAKE will not just be a mere
stand-alone agent for your salon. It will
be create a fully-fledged partnership.
DAKE has expertise in business management and will be more than willing to
transfer this knowledge to your salon and engage in a detailed plan to promote
and market the salon’s products and services successfully throughout the years. |
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Forward Planning: Marketing Strategies |
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GATINEAU and EVE
TAYLORconstantly come up with innovations for both retail products and
professional and treatments.
Periodically, DAKE organises marketing sessions at its training centre in Paola
for beauty therapists interested to learn more on these new products and
services that will be hitting the market in the months to come. |
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DAKE will discuss a
yearly marketing plan with the beauty therapist that suits her/his pace and
pocket. DAKE take responsibility of all
administrative work required to market the salon within its territory and also
contribute financially towards the
cost of this marketing plan. |
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| Add Value To Your Salon: Promotions |
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DAKE will assist the salon in
organising in-house promotions like, for example, an open day, by providing
adequate personnel and knowledge and promotional tools.DAKE can help the salon create promotional
campaigns on two counts: |
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A. |
Salon’s Current Clients:It is extremely important to let your clients know what is going on in
your salon. This exercise is sometimes
overlooked. DAKE will assist the salon to
set-up periodical, consistent and organised promotional campaigns with SMSes
and/or personalised letters keeping current clients abreast of new products and
services that the salon is offering. |
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B. |
Salon’s Potential Customers:Targeting potential customers leads to growth in business and in profits.DAKE will assist the salon to set-up
periodical, consistent and organised promotional campaigns through targeted
letters, SMSes and leaflet distribution with the Salon’s physical territory. |
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The salon need not
worry on the administrative work that these campaigns bring along with them. This will be taken care of by DAKE’s
administrative personnel making sure all work is ready in a timely manner. |
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DAKE has also introduced an
innovative way of promoting the Salon, its products and services by way of
field-marketing within the salon’s territory. These can take the shape of “Beauty Parties” in selected households where
trained personnel and the therapist perform promotional talks and, maybe, do a
professional treatment for all those present. These types of promotions can amplify the chances of broadening the
Salon’s customer base. |
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| Keeping In Touch: Refresher Courses |
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DAKE organises periodical refresher courses for all therapists marketing the Company’s products and services in their salon. These courses tend to be extremely useful to recapitulate on the methods and application of professional treatments done at the salon. |
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Internet
New Distribution Channel – Be A Cut Above The Rest |
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| Retailing through Internet |
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Research shows that an ever-increasing number of patrons are turning to foreign websites to purchase their skin care needs. This is mainly due to the convenience internet offers to these people. Although this may be still in its infancy, it should not be disregarded. DAKE prefers adopts a “be there first” policy. |
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DAKE offers a unique opportunity for your salon to be a cut above the rest. DAKE will equip your salon with a
state-of-the-art website armed with fully-fledged e-commerce capabilities that
ensures; |
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a. |
An unparalleled corporate image to your investment. The
website will bear your salon’s name as will your email address. |
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b. |
An innovative distribution channel that offers a huge comparative advantage to the rest |
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c. |
Your salon is ‘open’ 24/7 for retailing and booking of professional treatments |
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d. |
Eliminating the requirement to stock products in order to be able to sell |
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e. |
Eliminating the need to keep track of your dues, simply because you will not have any! |
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Your salon automatically up-sells and cross-sells retail products |
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g. |
Be tops where convenience is concerned |
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h. |
Your clients re-purchase retail items from your salon and may choose to have them delivered directly to their homes |
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Take advantage of “impulse buying” culture that internet purchases bring along. All local and international major debit and credit cards facilities, including PayPal, will be present on your website |
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j. |
j. All this is given to you at no extra cost. This is just part of a range of services you will enjoy by allowing DAKE to do business with you and your salon |
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Convenience For The Salon
www.dake.com.mt |
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The internet service will not only be available to your customers but DAKE has ensured that our commercial relationship benefits from it as well. The DAKE website will offer further convenience and savings to those beauty therapists that use its services. Moreover, using it ensures that you are not interrupted during the course of work for an order pickup and enables DAKE to use this precious time to discuss with you future activities that can bear further fruit and profits! |
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Through www.dake.com.mt you will be able to: |
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View our current promotions and make online ordering there and then |
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Make your re-orders for standard stocks in a very easy and simple manner and saving! (simply by browsing and ticking through your “Frequently Purchase Item” list) |
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c. |
Have price lists of our skin care ranges handy for print |
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d. |
Have technical sheets handy for your perusal |
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e. |
Chat with fellow therapists! |
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